In recent years there has been a plethora of new blends of coffee hitting the market, causing many entrepreneurs to start coming up with their own unique twist. That means that there are now more individuals and companies than ever before trying to tap into the coffee market.
With this influx of popularity in the market place, we’ve also experienced a coffee packaging revolution. Hundreds of companies have started using new materials, designs and textures in order to capture the consumer’s attention.
Here are just a few ways coffee packaging has changed:
Image: Wikimedia
Coffee Bags
One of the biggest changes we’ve seen is how unique blend coffee is being delivered by small, independent brands. Instead of using tins or glass jars, the trend has become to provide their blends in neat coffee bags that come in a range of sizes and materials.
Arguably, kraft paper bags are the most popularly used in this revolution as they allow for easy recycling, can be reused, resealed and most importantly they allow for customised branding. This means that even small businesses are able to put their stamp on their unique products – maximising awareness of their brand and helping to advertise their product.
Foil coffee bags are also extremely popular as they help to maintain the freshness of filter coffee for the maximum length of time. In addition to this, they carry all the above benefits listed with paper bags although they tend to be more expensive per unit.
Refillables
Gone are the days when people simply buy glass jar after glass jar of coffee. This packaging is extremely expensive, bulky and isn’t great in terms of being environmentally friendly. For many small businesses this simply isn’t an option and even large companies like Kenco and Douwe Egberts are jumping on the refillable bandwagon.
This is where foil pouches and other types of bags are used to refill existing glass jars. The main reason for this type of packaging is that it is far more environmentally friendly and allows brands to cut down on their packaging costs while still delivering quality products in neatly packaged, branded foil pouches.
Bring Your Own Packaging
When you say packaging revolution, nothing has changed the game quite as much as bring your own packaging (BYOP). This is particular popular in local coffee shops and market stalls where, instead of providing packaging, customers are invited to bring their own pots, bags and paper to contain their products.
Some businesses would never dream of adopting this approach as it drastically reduces brand awareness, however from an environmentally friendly viewpoint this method is excellent. In a marketplace where there is so much emphasis on sustainability and being environmentally friendly, this could be a real contender in the coffee markets.
Image: skinnydiver
Sometimes all it takes to sell your products is to have it easily displayed in key positions. One of the best ways of doing this is to use block bottom bags and have them next to the till or in display. With some clever or witty branding and a good product, block bottom bags are perfect for grabbing attention and forcing impulse sales.
Additionally, this type of packaging looks high end which means that you can justify increasing the price and therefore increasing your profit margins. As this type of bag is typically made from kraft paper, they are also recyclable and eco-friendly making them very popular with the target audience.
Spark the Revolution!
How are you packaging your coffee? Are you sticking with the old traditions and using tins and jars of have you embraced the future of coffee bags? At Charlotte Packaging you’ll find a great selection of coffee bags and block bottom bags to give your product that added luxury to beat out your competitors. Take a look at our range today and get in touch with experts in food packaging supplies.