Eating food should be an experience, not just a necessity, and the best way to advance that experience is to ensure the food is beautifully presented. Luxury food packaging can contribute enormously to enhancing the eating experience for a number of reasons. Not only does it immediately make a statement of high quality and show off the product in its best light, it’s also a way to communicate what your brand is about. We’ve seen many new materials develop over the years, and here are some ideas about how to package your gourmet food.
Block Bottom Paper Bags
Paper bags don’t have to be boring, and these ones ooze class. They’re ideal for display packaging because the bottom allows them to stand upright, so consumers can see the product before touching it and the branding can be printed around the display window. Why not create the packaging design around product itself for something unique and eye catching? Or include printing on the inside for the element of surprise? Our bags can be made from white or brown kraft paper, giving them that luxury feel, or greaseproof paper for practicality. These are particular popular for bakery and delicatessen items.
Transparent Film Sheets
Film sheets are all about showing off the product while keeping it fresh. The sheets can be created from different materials (each with their own benefits) and can be perforated to add texture if desired. The natural use for them is wrapping – everything from sandwiches, to meats and cheeses, to sticks of rock, but they can also be used for interleaving or just decoration. Our sheets, which come in all sorts of shapes and sizes, can be custom branded, and the transparency allows the product to be seen at the same time. These sheets could be combined with other packaging for a real luxury look. The outer packaging could be branded with company logo and the film sheets with messages related to the product itself, to add to the consumer experience.
Greaseproof Paper Sheets
Packaging cold gourmet food is simple enough – but what about hot food? Gourmet fish and chips just wouldn’t look right in a polystyrene box or wrapped in newspaper, and those can’t be branded. Greaseproof paper sheets have been revolutionary when it comes to food packaging, especially when it comes to their versatility and eco-friendliness. They’re ideal for cafes, delis, pubs and street vendors serving take-away hot food. Use them for wrapping, as lining for sturdier packaging, or turn them into cones. For eat-in food, these sheets can be used to line wooden serving boards or as table accessories. We have a ‘Go Eat!’ range of off-the-shelf paper sheets especially designed for gourmet food and you can find the four gourmet styles right here.
These are only a handful of gourmet food packaging ideas, so to see what could be best for your food and your brand, speak to one of our team about all your options. You can get in touch with us here.