When designing or redesigning your company’s logo, there are many aspects to consider. It’s all very well you wanting to create a logo that’s effective; however you need to produce a logo design that attracts potential customers to your business.
Here you can discover the important things to think about when you’re trying to come up with logo ideas for your company.
You Need to Put the Groundwork in
You need to bear in mind that designing an effective logo won’t happen overnight. In fact, you’ll probably need your graphic designer to sketch about 20 to 30 logo ideas. From here, he or she can create variations of the original sketches which will, hopefully, lead to something that works for you. If not, it’s back to the drawing board, literally.
If you compromise on preliminary sketches, you’re almost always setting yourself up for a fall. As the saying goes, “by failing to prepare, you are preparing to fail.” The sketches are a key part of the design process and should not be rushed or skipped.
A Simple Design is Effective
Less is more when it comes to logos. A simple design will enable people to easily identify your brand and, of course, it’s much more memorable than a design that’s overly complex.
While you may think that a simplistic design looks lacklustre, it actually has the complete opposite effect. A clean-cut design is extremely powerful and does not confuse the consumer in any way. Try drawing inspiration from the most successful companies in the world; they portray clear messages with their minimalist designs.
Each of the logos above can stand alone, without text, and still be recognised worldwide. They need no introduction, the logos speak for themselves. So, when creating a logo for your business, stay away from cluttered designs.
Don’t be Afraid to be Unique
While it might be tempting to follow popular design trends, you need to remember that your logo is in it for the long haul.
Unless, of course, you decide to redesign your logo at a later stage; an unnecessary cost that can be avoided providing you get your logo spot on first time. Trends fizzle out so it’s important to go with designs you love rather than designs that are current.
Design a logo that’s unlike any other to avoid being mistaken for another brand. Think outside the box in order to create a truly unique logo that’s timeless.
Colour is Key for Branding
Choosing a colour for your logo isn’t simply about plucking your favourite colour out of thin air and rolling with it. Different colours portray different meanings therefore it’s important to choose a colour that best suits your company. You can read all about the use of colour and packaging in branding here.
Take Starbucks, for example. The logo is recognised globally for being green, which symbolises nature. Nature is peaceful and relaxing, attributes which Starbucks coffee shops pride themselves on having. However, if the infamous logo were in a different colour, it would convey a completely different message.
See. It doesn’t quite have the same effect, does it? Be sure to research the meanings of colours and opt for one which best portrays who your company is and what it stands for.
If you’re about to design a logo for your new business or, you’ve decided to redesign your current logo, bear these trusty tips in mind.
Once you’ve nailed your logo, you can start thinking about packaging! We offer a wide selection of packaging solutions, including our ‘Go EAT!’ range, so you’re certain to find a style you’ll be proud to have your new, cool logo printed on.
If you’d like to find out more about our ‘GO EAT!’ range, give us a call on 01495 741 589 today. We’ll help you find perfect packaging for your business.
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