When it comes to food packaging there is an awful lot to think about. You need to make sure that you’re providing a practical solution, as well as something that’s going to capture your customer’s attention.
So, what do you need to be thinking about when it comes to food packaging?
Here are five of the most important food packaging factors to consider:
#1 Practicality
Forget everything you’ve ever heard about marketing your products, first and foremost you need to ensure that your packaging solution is practical. If your product is particularly fragile then you will need sturdy packaging to ensure it doesn’t break – similarly if you have a greasy product, greaseproof paper can prevent any unwanted leakages.
People will ultimately choose a solution that is practical and functional, rather than something that focuses solely on appearance and aesthetics. However, this leads us nicely on to the next point…
#2 Attractiveness
Having attractive packaging can be one of your biggest selling points, as it is essentially advertising for your product. While you don’t want to put this before having practical packaging, it is something that you need to take great care over. Your goal here is to package your product in a way that makes it stand out from the crowd, while highlighting the things that make it different from your competition.
Talking to food packaging suppliers will give you a good idea of the current market trends and you may even find clever ways of using alternative materials. Similarly, why not try out several different designs and carry out a test to see which one gets picked up off shelves more? Careful tweaking of your packaging design could be the different between selling out and not being noticed.
#3 Price Point
Some forms of food packaging are more expensive than others, which in turn means that you would have to increase the price to turn a profit. Depending on your product and the price point you are targeting, this could create some issues. Luckily, there are many different materials you could utilize for your packaging, like block bottom paper bags, making it easy to find one that is suitable for both your needs and your budget!
#4 Environmentally Friendly
While this isn’t an absolute necessity, there are a huge number of benefits that you will receive by using eco-friendly packaging. This is something that a lot of consumers are looking for from companies, as we are increasingly aware of the damage being done to the environment. You will find a wide range of products that fit this description, from fully biodegradable options through to recyclable materials and even packaging that can be repurposed.
When done right you can use this as an additional selling point for your product, but if you’ve already got a long list of USPs then you can rest in the comfort that you’re helping the environment – everyone’s a winner!
#5 Regulations
Last but definitely not least, you need to ensure that your packaging perfectly meets any regulations required for your products. These may be subject to change, so it is important that you stay on top of them and use a food packaging supplier who can provide you with the information needed to comply with regulations.
Don’t be scared by heat seating or vacuum packaging options, they are much more straightforward than they sound and can help to drastically increase the shelf life of your products. This can therefore make it far more convenient for you to get your products out to retailers and increase your geographical range.
Talk to Charlotte Packaging Today
You want the best packaging solution for your products and at Charlotte Packaging we deliver just that! Thanks to having over 40 years’ experience working within the packaging industry, we know exactly what materials you should be using for your food products and what type of designs work best.
Give us a call today on 01495 741 589 or drop us an email on info@charlottepackaging.com to find out more about our products.