Misleading food packaging may be something you’re all too familiar with, especially with the changes to the new Toblerone! Discover our pick of the most misleading food packaging labels.


Last year, the infamous design of the triangular Swiss chocolate was changed. US-based Mondelez International, the manufacturers of Toblerone, decided to reduce the weight of the 400g to 360g and the 170g bars to 150g.

While the shape of the chocolate didn’t affect the packaging directly, it did affect fans of Toblerone lovers everywhere. Customers are expected to receive the same amount of Toblerone as before when, in actual fact, they’re receiving a scaled-down version the much-loved chocolate bar.

While Mondelez International has claimed that they chose less chocolate over a price increase, it has left chocoholics feeling less than impressed.

Feeling empty inside 😭😱 #newtoblerone #lessspace #morechocolate #lacomedie #laugh

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Pop Tarts

While these are delicious breakfast treats, there’s nothing natural about them. So, don’t be fooled by the print that says ‘naturally & artificially flavoured’. Pop tarts are about as artificial as you can get. You only have to take a look at the ingredients to work that out.

#มันคืออัลไล #มันน่าจะอร่อย #poptarts #raspberry

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Anything That Says ‘Low Fat’

If a food claims to have low fat, it most probably contains sugar, artificial sweeteners or other unnatural chemicals instead.

From yoghurts to ready meals, be sure to read the labels of fat free food carefully. Why? Well, if you stripped a food of all fats, it wouldn’t be appetising at all. Fat is substituted for something else and that something else won’t be any better for you. Most natural fats are good for you so if you replace them with artificial alternatives, you can end up causing more damage.

So, next time you hit the supermarket, be mindful of those food labels which claim to have no fat. While it might not have fat, it’s likely to contain a food group that’s equally as bad, if not worse!

‘Fruit Flavoured’ Products

More often than not, this one will get you. You’ll see the word ‘fruit’ and pick it up, without even taking a glance at the ingredients. However,’ fruit flavoured’ does not mean it contains fruit. In fact, it contains quite the opposite.

If a product is fruit flavoured, it will contain additives to make it taste like fruit. If you want something that tastes of fruit, you’re better off buying the real deal.

#DOTD bsag 2gnao aa , inum jpug bugnao シ #fruitflavouredjuicedrink

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Are you in the process of designing food packaging for your business? Then be sure bear these points in mind.

If you haven’t already invested in materials to package your foods, check out our quality packaging solutions here at Charlotte Packaging and find a whole range of products you’ll be proud to put your brand on.

Recommended Reading:

Things to Think About When Creating a Company Logo

The Most Impractical Ways to Present Food