Summer packaging should always tap into the season – nice weather, relaxed moods and a chance to have fun.
During the summer months, packaging should brighten the food experience for the consumer and make them feel like their summer is really special.
With people on the move, food packaging should have portability. Data from Mintel suggests that over half of all consumers buy meals on the go, and with an increasingly widening variety of outlets, kiosks and pop-ups, this trend is set to continue. Similarly, sit in restaurants offering their meals as takeaway options are jumping on this new-found consumer trend, with an eye to develop cross-over formats.
For grab and go to be successful, the concept relies on the quality of the food and the functional packaging to ensure delivered parcels uphold the brand. With customers on their holidays and looking to try new themed, summer food, it is important that brands tap into the bright colours and mood of the summer months.
So, what’s hot in summer packaging?
Hand drawn illustrations: fun food deserves fun packaging! Hand drawn illustrations display the best of talent and are popping up on many items of summer packaging.
This bag for the Fine Cheese Company is one of our favourite examples of illustrated bespoke packaging.
Portability: eating on-the-go doesn’t just stop because the sun is out! Packaging that is portable is always popular with busy customers. This small box helps to display these tasty cookies in an eye-catching way whilst being small enough for the customer to pick up and carry whilst treating themselves to a sweet treat… or two!
Bright colours: nothing stands out more than a bright colour splashed across food packaging. Greaseproof paper provides a fun and easy way to experiment with different colours, and this recent sheet we produced taps into the bright colour hues of the summer season.
Similarly, this complete range of neon packaging provides a fun way for customers to identify products through colours.
Limited edition designs: many retailers produce limited edition products as part of their summer range. Polar released three new seltzer water flavours, with eye-catching labels to match.
Marks & Spencer’s Spirit of Summer range is particularly popular, and the British retailer releases a range of mouth-watering sweet treats, barbecue items and beverages ever year to tempt our taste buds. The packaging is equally attention grabbing, tapping into a neon spectrum of colours that remind us of sunnier climbs!
Celebrating heritage: there’s nothing quite like the great British summer, and packaging that celebrates our heritage is always a big winner. These quirky sandwich boxes are a great example of a brand tapping into the British seaside.