Monthly Archives: December 2014

Five Ways to Make Your Business More Eco-Friendly

Nowadays there is a bigger and bigger push for businesses to be environmentally conscious in their approach to delivering a service. This is something that it is extremely beneficial to all businesses, regardless of industry, as not only is it cost saving but it can help to bring even more customers to your business.

Here are five fantastic ways that you can deliver a ‘greener’ more efficient business:

1. Use Biodegradable Products

Eco-friendly-packaging

This is a particularly brilliant idea, because you don’t actually have to change anything! You can continue using the same amount of packaging and materials, you can maintain the same logos and levels of quality. However, instead of continuing to use the same packaging you make the eco-friendly switch to biodegradable materials.

Unlike traditional materials, biodegradable products are not harmful to the environment and can be composted rather than sent to the landfill. Additionally they don’t require heavy use of fossil fuels like plastic does, making them much more environmentally friendly from being manufacture red to being disposed of. This can be done for everything from printing paper through to packaging materials, depending on the nature of your business.

2. Replace Old Appliances

If you’ve been in business for a few years then you may find that your appliances aren’t as efficient as they could be. Manufacturers have had a lot of pressure on them to deliver the most efficient appliances for both domestic and commercial use, so a modern appliance can be up to 60% more efficient than a similar one from 10 years ago.

eco-2

While there can be a rather large initial cost, having more efficient equipment can drastically reduce your running costs. By cutting down the amount of energy needed for your business your utility bills will be much lower, giving you greater monthly profits while helping to cut down on pollution.

3. Install Light Sensors

It is surprising how much electricity simple office lighting can use up, especially when it is unneeded. During the summer months it is a good idea to simply knock of the lights provided that there is enough light entering the building. However, at other times of the year this is not an appropriate solution and that’s where sensors come in.

Sensors will be able to tell when an individual is in the area and will automatically turn on the lights when the space is in use and switch off when unoccupied. This can drastically cut down on wasted energy and, when combined with low energy light bulbs, is a great way to accept your corporate responsibility to the environment.

4. Recycle

Sometimes the most effective solutions are also the easiest. Make sure that you have recycling facilities for your business allowing staff to recycle items on a personal and companywide level. By increasing the amount of recycling facilities available you will see a large decrease in the amount of rubbish disposal required.

Again, this solution can help to save your company thousands every year as well as helping your company do its bit to cut down on the crisis of waste management. This is a particularly important point as many local governments are aiming to drastically reduce the amount of waste collected by 2020.

5. Use Local Suppliers

Being eco-friendly isn’t just about thinking small level, you can do a lot to help the environment by being more selective with who you buy from. If you’re UK based then it is much more eco-friendly to use a supplier in Great Britain rather than looking to suppliers abroad. This can cut down on the carbon footprint of the material you’re using and ensure that the manufacturing process is in compliance with the EU regulations.

This can be more expensive for day to day running costs, but you will be able to say that you’re helping to improve Britain’s economy and reduce your carbon footprint. You may be eligible for government grants to help make this an affordable process, so it is worth while looking into regardless of how big your business is.

About the Author – Charlotte Packaging is a family run business who have over 40 years of experience within the packaging industry. If you are looking for a way to reduce your packaging waste then talk to Charlotte Packaging today for a range of food packaging solutions.

How is Branding the Best Form of Advertising

Advertising can be a very expensive venture, setting you back thousands for a magazine ad and potentially millions for a TV slot. However, something that you already use can become the best form of advertising you have and it might not even cost you anything extra.

What is this mystery form of advertisement? Your branding of course!

Increased Recognition

The main purpose of advertising is to gain recognition and increase the number of people who are aware of your product. If you’re not utilising your branding everywhere possible then you won’t receive any benefit from advertisement. However, but being innovative with your branding and investing in specialist packaging you could manage to sway customers in places where they are already looking to purchase.

Coke bottles

Social Media

Having an exciting and enticing product combined with your branding can be the best form of advertisement for your company thanks to the phenomenon of social media. While most platforms are slowly turning into paid advertising platforms for businesses, individuals still carry a lot of weight. If people like your product for functionality or aesthetics then they are likely to take a picture and share it over social media – with good quality branding this can act as free advertising for your product and business alike.

 

More Opportunities

 Tims Square

 

By committing to a certain type of advertising you could be missing out on many other opportunities due to neglect. However, properly utilising your branding will ensure that anywhere your product is your message will be seen. By creating a brand that can be instantly recognised, you are quickly and efficiently arranging free advertisement with simple product placement. This gives you far more opportunities to convert awareness into sales with increased presence awareness.

 

Better First Impressions

Capturing attention and creating appeal can be extremely difficult. For many businesses a powerful (yet expensive) advertising campaign may seem like the right solution, but you could find that a redesign of your packaging could be all it takes to get you on the right track. Take some time to figure out exactly what you want your packaging to convey. Hire a professional, experienced designer to draft up a couple of ideas and then carry out market research – this one step can have an enormous impact on your sales.

Earl Grey

What does it say about you?

Advertisements very much allow you to tell the public what you want them to think about you. Which is great, except if you aren’t consistent across your business then you may begin to lose customers and damage your reputation. This is very much the case of actions speaking louder than words, so make sure that your branding is consistent with your company.

One very obvious example is if your brand is declaring that it’s green and eco-friendly, but you’re using non-sustainable materials such as plastic for packaging needs. No amount of advertising can override what you actually do. So, if you want to be seen as green then you need to invest in specialist packaging that’s eco-friendly.

 

Brand Everything

Think about some of the world’s largest companies – Apple, Coca-Cola, Nike. Besides being some of the biggest household names across the world, what else do they have in common? They brand everything they produce from the product itself to the packaging it comes and all the little bits and pieces that are involved with it. Nike even put their tick on the sole of their shoes!

Nike Footprint

Why do they do this? Because branding is essential to creating a strong market presence and can help to increase awareness of your products. After all, how will anybody know that you produce that item if you haven’t got your name on it?

There are many food packaging companies out there, but If you’re looking to bolster your advertising efforts then come and talk to Charlotte Packaging today. We are industry leading specialists who have been providing a wide range of companies with branded paper and plastic packaging solutions for over 40 years. Find out what we can do for you.