Whether you own a bakery or have your very own sandwich shop, packaging your product properly is extremely important. You want to maintain its freshness, while having a visually appealing design to attract your audience to the product.
Consider the Sandwich
Before you do anything else, it is important to consider the type of sandwich you’re wishing to pack. Is it going to be served hot, cold or room temperature? How long do you expect it to be sat on display? What will the final size of your sandwich be – will it be a roll, baguette or a simple sliced bread sandwich?
All of these things will factor into the type of packaging you should be using to present your sandwiches in the best possible. So, what packaging options are open to you? Let’s explore:
If you’re looking to be a little bit different and maintain a handmade-with-love type of vibe then sandwich wrap is a great option. Unlike the traditional cardboard packaging that many supermarkets use, this provides a much more personal touch and high end touch – great if you’re a small independent deli or bakery.
This is the best type of packaging for rolls or sandwiches that are served cold or at room temperature. You can also use this wrap to keep a sandwich together, perfect for open top sandwiches or sub-sandwiches.
There are many different options available, all of which can be made using your company’s branding, effectively maximising your brand awareness and giving your product the best possible finish. You can tweak your packaging in order to match your company’s image, experimenting with colours, materials and presentation styles.
Foil Lined Packaging
Not the tin foil packaging that your mum used to wrap your sandwiches in to take to school, quality foil lined packaging that looks great and allows you to keep the sandwich toasty and warm. This is perfect if your sandwiches are best served warm, in which case a foil lined pouch can help to stop any grease dripping out while keeping the contents lovely and fresh.
Use this type of packaging on warm sandwiches, wraps and paninis for the best finish on your product, both aesthetically and practically for your customers.
Don’t fancy the foil lined approach? There’s also the option of having greaseproof, PE or even wax coated fast food packaging that will also meet these demands. Make sure you check what temperatures your packaging is suitable for, as incorrect packaging could ruin your sandwiches.
Film fronted sandwich bags
This is a perfect solution for displaying large amounts of sandwiches in the best way possible. Your customers can quickly find the sandwich they want as they can physically see the sandwich straight through the packaging. In this situation you need to ensure that your sandwiches are extremely presentable as they’ll be what’s working to sell them.
If your sandwiches are not only delicious, but good to look at with delectable bread, mouth-watering fillings and great presentation then this is exactly the type of sandwich packaging you should be using.
It may have a clear front, but that doesn’t mean that you can’t brand this packaging. You are able to have your logo or message printed on the film itself, change the colour on the backing to your colours or even brand both sides.
Finding what’s best
Picking the perfect sandwich packaging can be a difficult process and may involve some trial and error. If you’re looking for professional advice then talk to the expert food packaging team at Charlotte Packaging today. With over 40 years’ experience in the packaging industry, we can help you get the perfect sandwich wrap packaging for every sandwich that you produce.