Monthly Archives: January 2015

It’s a Wrap – How to Package Your Sandwiches

Whether you own a bakery or have your very own sandwich shop, packaging your product properly is extremely important. You want to maintain its freshness, while having a visually appealing design to attract your audience to the product.

Consider the Sandwich

Before you do anything else, it is important to consider the type of sandwich you’re wishing to pack. Is it going to be served hot, cold or room temperature? How long do you expect it to be sat on display? What will the final size of your sandwich be – will it be a roll, baguette or a simple sliced bread sandwich?

All of these things will factor into the type of packaging you should be using to present your sandwiches in the best possible. So, what packaging options are open to you? Let’s explore:

Sandwich Packaging

If you’re looking to be a little bit different and maintain a handmade-with-love type of vibe then sandwich wrap is a great option. Unlike the traditional cardboard packaging that many supermarkets use, this provides a much more personal touch and high end touch – great if you’re a small independent deli or bakery.

sarnie-1

Image: Prayitno

This is the best type of packaging for rolls or sandwiches that are served cold or at room temperature. You can also use this wrap to keep a sandwich together, perfect for open top sandwiches or sub-sandwiches.

There are many different options available, all of which can be made using your company’s branding, effectively maximising your brand awareness and giving your product the best possible finish. You can tweak your packaging in order to match your company’s image, experimenting with colours, materials and presentation styles.

Foil Lined Packaging

Not the tin foil packaging that your mum used to wrap your sandwiches in to take to school, quality foil lined packaging that looks great and allows you to keep the sandwich toasty and warm. This is perfect if your sandwiches are best served warm, in which case a foil lined pouch can help to stop any grease dripping out while keeping the contents lovely and fresh.

sarnie-2

Image: wEnDaLicious

Use this type of packaging on warm sandwiches, wraps and paninis for the best finish on your product, both aesthetically and practically for your customers.

Don’t fancy the foil lined approach? There’s also the option of having greaseproof, PE or even wax coated fast food packaging that will also meet these demands. Make sure you check what temperatures your packaging is suitable for, as incorrect packaging could ruin your sandwiches.

Film fronted sandwich bags

This is a perfect solution for displaying large amounts of sandwiches in the best way possible. Your customers can quickly find the sandwich they want as they can physically see the sandwich straight through the packaging. In this situation you need to ensure that your sandwiches are extremely presentable as they’ll be what’s working to sell them.

sandwich bags

Image:Charlotte Packaging

If your sandwiches are not only delicious, but good to look at with delectable bread, mouth-watering fillings and great presentation then this is exactly the type of sandwich packaging you should be using.

It may have a clear front, but that doesn’t mean that you can’t brand this packaging. You are able to have your logo or message printed on the film itself, change the colour on the backing to your colours or even brand both sides.

Finding what’s best

Picking the perfect sandwich packaging can be a difficult process and may involve some trial and error. If you’re looking for professional advice then talk to the expert food packaging team at Charlotte Packaging today. With over 40 years’ experience in the packaging industry, we can help you get the perfect sandwich wrap packaging for every sandwich that you produce.

The Coffee Packaging Revolution

In recent years there has been a plethora of new blends of coffee hitting the market, causing many entrepreneurs to start coming up with their own unique twist. That means that there are now more individuals and companies than ever before trying to tap into the coffee market.

With this influx of popularity in the market place, we’ve also experienced a coffee packaging revolution. Hundreds of companies have started using new materials, designs and textures in order to capture the consumer’s attention.

Here are just a few ways coffee packaging has changed:

coffee bags

Image: Wikimedia

Coffee Bags

One of the biggest changes we’ve seen is how unique blend coffee is being delivered by small, independent brands. Instead of using tins or glass jars, the trend has become to provide their blends in neat coffee bags that come in a range of sizes and materials.

Arguably, kraft paper bags are the most popularly used in this revolution as they allow for easy recycling, can be reused, resealed and most importantly they allow for customised branding. This means that even small businesses are able to put their stamp on their unique products – maximising awareness of their brand and helping to advertise their product.

Foil coffee bags are also extremely popular as they help to maintain the freshness of filter coffee for the maximum length of time. In addition to this, they carry all the above benefits listed with paper bags although they tend to be more expensive per unit.

Refillables

Gone are the days when people simply buy glass jar after glass jar of coffee. This packaging is extremely expensive, bulky and isn’t great in terms of being environmentally friendly. For many small businesses this simply isn’t an option and even large companies like Kenco and Douwe Egberts are jumping on the refillable bandwagon.

This is where foil pouches and other types of bags are used to refill existing glass jars. The main reason for this type of packaging is that it is far more environmentally friendly and allows brands to cut down on their packaging costs while still delivering quality products in neatly packaged, branded foil pouches.

Bring Your Own Packaging

When you say packaging revolution, nothing has changed the game quite as much as bring your own packaging (BYOP). This is particular popular in local coffee shops and market stalls where, instead of providing packaging, customers are invited to bring their own pots, bags and paper to contain their products.

Some businesses would never dream of adopting this approach as it drastically reduces brand awareness, however from an environmentally friendly viewpoint this method is excellent. In a marketplace where there is so much emphasis on sustainability and being environmentally friendly, this could be a real contender in the coffee markets.

Block Bottom Paper Bags

block bottom paper bags

Image: skinnydiver

Sometimes all it takes to sell your products is to have it easily displayed in key positions. One of the best ways of doing this is to use block bottom bags and have them next to the till or in display. With some clever or witty branding and a good product, block bottom bags are perfect for grabbing attention and forcing impulse sales.

Additionally, this type of packaging looks high end which means that you can justify increasing the price and therefore increasing your profit margins. As this type of bag is typically made from kraft paper, they are also recyclable and eco-friendly making them very popular with the target audience.

Spark the Revolution!

How are you packaging your coffee? Are you sticking with the old traditions and using tins and jars of have you embraced the future of coffee bags? At Charlotte Packaging you’ll find a great selection of coffee bags and block bottom bags to give your product that added luxury to beat out your competitors. Take a look at our range today and get in touch with experts in food packaging supplies.