When it comes to designing your packaging, it can pay off to go minimalist. While some companies think that cramming their packaging full off call to actions, overcrowd it with pictures and providing as much info as possible is the way forward – we can assure you that often, this is not the case.
Standing Out vs Being Obvious
This is something that minimalistic packaging does brilliantly. Everybody wants their product to jump off the shelves at people, but with so many companies going for bold, bright colours the audience has become blind to this.
Interestingly, the less you now have on your packaging the more it will appeal to the audience. They will be intrigued by the subtle packaging, the sleek design and the to-the-point message your product delivers.
Hint of Elegance
You could have one of the most common products in the world, but with the correct packaging you can transform it into an elegant, luxurious item. Take coffee for example, a product that can be bought in any store at a range of prices – packaging them in block bottom paper bags with a minimalist logo and text gives it a much more bespoke and luxurious feel.
By subtly adding character and warmth using very small and basic techniques you can interact with your audience on a much greater level. Instead of them seeing you as a brand, they relate to you more like a boutique on a personal and intimate level regardless of how big your business is.
Let Your Product Sell Itself
If your product is really that awesome, why shout about it – let it speak for itself! Minimalist packaging means that you don’t have to rely on creative sales pitches, expensive advertisements, celebrity endorsements or special offers to sell the product. Instead you package the product in a way that makes it as appealing as possible to your audience without forcing it upon them.
The less faff and hassle there is surrounding your products, the better the quality of it will appear. This means that you could start competing for the top spot in your niche, all thanks to cleverly designed minimal packaging.
Make it Reusable
People like to reuse and upcycle products and if your packaging is elegant, high quality and with a minimalist design then this is much easier. While this may not be your end game with your block bottom paper bags, it could work to your favour and help to generate increased custom through your upcycled packaging. If there is a possibility to take your minimalist packaging and create an alternative use for it then this could be a huge bonus.
Have you got several different variations of your products? With minimalist packaging it is incredibly easy to differentiate between your products by simply changing the colours of your lettering – i.e. red font for regular coffee and blue for decaffeinated.
Alternatively, you could have a singular, specific image on your packaging that changes slightly to represent the different product while maintaining your brand image. This allows you to be a bit more fun with your designs, letting you tell a story through your products and inject a bit more personality into your designs.
It’s important to note that the minimalist approach may not work for everyone, but with the right design and work being put into the project this can work brilliantly. If you’re thinking of changing your approach to packaging then talk to Charlotte Packaging today.