When designing or redesigning your company’s logo, there are many aspects to consider. It’s all very well you wanting to create a logo that’s effective; however you need to produce a logo design that attracts potential customers to your business.
Here you can discover the important things to think about when you’re trying to come up with logo ideas for your company.
The misconception of polypropylene for cellophane is pretty common. In fact, many people fail to identify the difference between the two materials or have never even heard of the versatile plastic polypropylene, also known as PP. Here you can gain an understanding of what it is and the properties it possesses.
Have you ever found looked at something and just thought, “why?”
Well I have, and as an expert in all things packaging I was somewhat taken aback by these truly abysmal examples of so called ‘packaging’.
Studies have shown that children are much more likely to reach for foods that have attractive, child friendly packaging whether that be a healthy bag of apples or a burger.
However, ensuring that your packaging is eye catching those young minds is what many brands fail to do.
If you’re launching a product that is aimed toward the curious cerebrum of a little cherub, then take a look at our guide to child friendly packaging below.