When it comes to making your product, you undoubtedly go through an in-depth process to ensure that every aspect of it is as good as it possibly can be. Considering that you spend this much time and money on ensuring that your product is as good as possible, doesn’t it make sense to do the same with your packaging?
Why Should You Really Care About Packaging Design?
Because people judge books by their covers! Sure we get told not to do just that, but at the end of the day it is what gives you the first impressions of a product. If your packaging looks tacky, cheap and nasty then chances are people will avoid your products rather than search them out – regardless of how good they actually are.
You need your food packaging to be just as good as your product to help it fly off the shelves. The more appealing and standout your design is, the more likely it is that people will pay attention to it. Carefully and cleverly designed packaging can be the difference between your product being in high demand or sitting on the shelves till it expires.
Beat the Competition
Regardless of how much time and research you put into making your product as amazing as possible, you will undoubtedly come up against tough competition. One of the easiest, and least expensive, ways of getting one up on your rivals is to ensure that your packaging is better than theirs!
Get away from the convention within your industry, experiment with new materials, different packaging types or simply use creative design to give your product a competitive edge. Even simple things like switching to block bottom paper bags can make your products far more appealing than your competitors, without costing you a fortune in advertising.
Functional
Have you ever bought a product and then struggled to actually open it? You tried pulling, tearing, biting and then finally had to resort to scissors. Yeah, that’s poor packaging design and it can actually put customers off buying these products. Sounds daft, but this is such a common problem that Amazon allows customers to filter results by “frustration-free packaging” to give them the best possible experience.
If you’re struggling to get repeat custom, then it may be worth looking into how functional your packaging is. As silly as it sounds, tricky, annoying or difficult packaging could be preventing you from retaining customers and it may be time for a change!
Provide Information
Everybody likes to be able to make an informed decision about the products they are buying and packaging is the best way of doing this. Legally you need to alert customers to potential allergies (like nuts) and provide information such as the ingredients, but in addition to this you can also provide a narrative telling your customers more about the product.
Having a huge block of text on your packaging is unsightly and can put people off your products. However, a little bit of design flare and a touch of creativity and you should have aesthetically pleasing packaging that provides all the information your customers want and more.
If you want to get the most out of your food packaging talk to Charlotte Packaging today. With over 40 years as a leading packaging supplier, we can help you find the perfect material and design for your specific needs.