We all dress to impress, normally to highlight your best physical features, but what if the tables were turned and we wanted to package ourselves to exhibit our personalities?
Take food packaging for example, companies are constantly injecting personality into their products through their packaging’s appearance. But how exactly would you apply this to yourself?
Packaging for Personality
Firstly, you need to figure out exactly what kind of personality you have. That sounds a bit daft, you’re you surely you know what your personality is – what you really need to do is decide which bits you’d like to emphasise on. For example, are you:
- Funny
- Loyal
- Innovative
- Healthy
- Happy
- Clever
- Caring
- Strong
- Creative
- Inspirational
And that’s just a taster! Only you know what really makes you stand out as being unique, so pick out your best points and bear them in mind when considering how to package it.
Picking Colours
The colours you choose for your packaging can have a huge impact on highlighting sections of your personality. This means that you’ll need to think very carefully about the colours you’re choosing. Here’s a quick rundown on how people perceive colours:
- Red – passion, strong will, bold, ambition and energy
- Blue – trust, dependable, strong
- Yellow – optimism, clarity, warmth, happiness
- Orange – friendly, cheerful, confident
- Purple – creative, imaginative, clever
- Green – peaceful, growth, healthy
- Grey – balance, neutral, calm
Mixing colours together can help you to maximise the impact of these traits, highlighting contrasts within yourself i.e.: matching grey and red to show that while you’re passionate and have energy, you can balance these emotions and remain calm.
Material Type
You may not think about it, but the material you use can say much, much more than anything visual. For example, wrapping yourself in a burlap sack isn’t going to be as pleasant as adorning a silk robe. This is something you really need to think about, are you rough and ready or are you more elegant and defined?
If you’re thinking food packaging though, nobody uses silk to wrap food – but your choice of wax or greaseproof paper sheets, block bottom paper bags or cellophane wrap can speak volumes. For example, if you opted for a block bottom paper bag you’re happy to be the centre of attention, you can stand up for yourself, are dependable and can easily adapt to other purposes.
Graphics
This is your time to shine. You get to pick out images, words or designs that really highlights exactly who you are – so what’s it going to be? Some people may opt for nature imagery, cartoons, real photographs, bold word and even abstract art. All of these say something very different about who you are, so it is essential that you choose the right type of graphics.
Just like other factors, this will take a lot of consideration to find the graphics to represent you, your image and the personality you want to convey. Think about graphics like tattoos, you wouldn’t just slap any old tattoo on your body, so why add graphics without really thinking about it? Look at all angles, get second opinions and carefully decide where you want everything to go before you take it one step further.
Apply this to Your Food Packaging
Your product is you. It’s what you do, who you are and what you’re trying to get across to your customers. So, treat your food packaging as if you were planning on wrapping yourself up and selling you, rather than your product.
By taking this approach you will end up with a product that oozes with personality, stands out from the crowd and really represents your business! If you need help deciding on any specific type of food packaging then talk to Charlotte Packaging today – with over 40 years in the industry, we know a thing or two about creating brilliant packaging solutions.