Fine food and drink products demand an expectation of quality. And for the customer, the packaging should be as fine as the contents inside.
Food and drink packaging should always reveal and reinforce the quality of a brand, and importantly tell the story of the brand and the item that lives inside.
To make your product stand out from the crowd, innovative design and the provision of a solution for the customer should also be something that you should consider. A premium product, even in a transit box may be required to reflect the quality of the product contained inside. Needs to sell the product as well as keep it safe.
What should you consider when designing fine food and drink packaging?
Market positioning: your product packaging should reflect the market that you are trying to target. Whether you opt for literal packaging reflecting the contents inside or a design that subtly hints at what the customer can expect, it’s important to consider what your market wants through every stage of the design.
Performance of packaging in transit: the quality of fine food and drink should also be matched by the performance of packaging when in transit. The packaging should stand up to the stresses of being on the road or in the air, with manufacturers looking to use the very best design qualities to protect both product and packaging. This could involve use of strengthened material and durable printing as well as meeting hygiene standards.
Demonstrate what makes the product fine: what is it about your product that makes it high quality? Whether it is the ingredients, the production process, brand story or industry reputation, including these USPs within your packaging design and construction is a smart move.
The power of colour: colour is an influential indicator, with many shades linked to customs, traditions and cultural expectations. Selecting the right hue can make or break the success of food packaging.
Government requirements: with any food packaging, the company needs to meet industry and government regulations. Ensure as standard that ingredients, allergen information, use by/best before dates, size/weight and company contact details are included on the packaging.
Choosing the right food packaging can help a fine food or drink brand to raise their customer awareness, creating greater confidence and increased sales. Commercial success is down to many factors, and packaging is one important influencer.