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Personalised packaging is important to the visual image and representation of a brand, and can enhance corporate reputation as a professional company to trust.
Made to measure packaging can act as an invaluable marketing tool and helps to set the scene for the customer’s experience as a company as soon as the parcel is delivered or selected in-store.
Personalised packaging can generate customer loyalty and attract new clients who respond positively to the personal approach of doing business. In a world reliant on technology, the tailored touch can go a long way in attracting customers and creating repeat business.
So why is personalised packaging the perfect Christmas treat for your business?
Strengthen your brand: personalised packaging shows that you have invested in your brand, and understand that image is important to the success of your business. It can also position your brand as an innovative one.
Generate customer loyalty: packaging can be used to create and nurture customer loyalty. Look at how you can introduce collectable and limited edition packaging as part of a one off experience to inspire your customer base, and create anticipation as to what packaging will be released next.
Invest in seasonal trends: personalised packaging doesn’t have to be just for Christmas. Look at other holidays like Valentine’s Day, Easter and Halloween and how your packaging can be given a fun, seasonal twist.
Reduce waste by having packaging that fits: smart packaging should fit the product and keep it safe in transportation. Opting for custom packaging can also reduce waste and unnecessary cost for businesses.
CSR: consider opting for eco-friendly packaging as part of your corporate social responsibility policy. With customers looking to reduce their use of non-recyclable packaging, investing in green packaging can positively impact company reputation as well as the environment.
Enhance the quality and performance of products: particularly with food products, packaging should help to enhance its quality and performance. Opt for personalised packaging that prevents element exposure, keeps the contents safe in transportation and helps to meet suggested shelf life.
Social media worthy: with businesses relying on the power of digital technology, packaging that is eye-catching and shareable on social media can provide important exposure for a brand. Spotlight the packaging on your social media channels and encourage customers to share snaps of your personalised packaging in exchange for a discount in-store or online.
We provide bespoke food packaging, working with clients in the deli, restaurant, bakery, luxury goods, take-out, street food, coffee, tea and confectionery markets. For further information on how we can provide personalised packaging call us on 01495 741589.
The holidays are a time for celebration and modern Christmas food packaging on our favourite treats can often be a highlight of the season.
For brands producing and selling food items, getting Christmas packaging right is crucial to the success of their brand. The correct mix can help to engage customers, add to the festive spirit and importantly, generate sales.
Emotions are often connected to icons as memories, helping to build long-term relationships between the brand and the consumer. Similarly, design is capable of inspiring a purchase from the targeted consumer, and can create a positive effect particularly through social media.
To create this connection, brands should consider how they implement the following:
Colour: the traditional Christmas colours of red, white and green each have distinct meanings. Representing excitement, simplicity and harmony respectively, brands should think about what the colours they use at Christmas mean and if it matches the connotations that they wish to promote.
Sustainability: with eco-friendly packaging popular with consumers, reusable packaging that can be used holiday after holiday is particularly appealing.
Collectables: tradition is at the heart of the Christmas season, and for brands looking to curate customer relationships, producing packaging that can be reused and kept for Christmases to come is a smart move. Companies like Starbucks create Christmas cups and other holiday collectables that can be used every holiday – and throughout the year.
Personalisation: tailoring your packaging to the needs and personalities of your customers is a great way to attract new sales. Coca Cola’s personalised Christmas cans are now a staple of the festive calendar, with customers gifting the cans to family and friends.
Limited edition: spotlighting the year or flavours as limited edition is a good tactic for a brand’s festive packaging. Brands like Cadbury introduce limited edition chocolate treats for Christmas, appealing to the consumer love of the festive season – and something sweet!
For further information on how we can help you create modern food packaging contact us on 01495 741589.
Food and drink packaging should always reveal and reinforce the quality of a brand, and importantly tell the story of the brand and the item that lives inside.
To make your product stand out from the crowd, innovative design and the provision of a solution for the customer should also be something that you should consider. A premium product, even in a transit box may be required to reflect the quality of the product contained inside. Needs to sell the product as well as keep it safe.
What should you consider when designing fine food and drink packaging?
Market positioning: your product packaging should reflect the market that you are trying to target. Whether you opt for literal packaging reflecting the contents inside or a design that subtly hints at what the customer can expect, it’s important to consider what your market wants through every stage of the design.
Performance of packaging in transit: the quality of fine food and drink should also be matched by the performance of packaging when in transit. The packaging should stand up to the stresses of being on the road or in the air, with manufacturers looking to use the very best design qualities to protect both product and packaging. This could involve use of strengthened material and durable printing as well as meeting hygiene standards.
Demonstrate what makes the product fine: what is it about your product that makes it high quality? Whether it is the ingredients, the production process, brand story or industry reputation, including these USPs within your packaging design and construction is a smart move.
The power of colour: colour is an influential indicator, with many shades linked to customs, traditions and cultural expectations. Selecting the right hue can make or break the success of food packaging.
Government requirements: with any food packaging, the company needs to meet industry and government regulations. Ensure as standard that ingredients, allergen information, use by/best before dates, size/weight and company contact details are included on the packaging.
Choosing the right food packaging can help a fine food or drink brand to raise their customer awareness, creating greater confidence and increased sales. Commercial success is down to many factors, and packaging is one important influencer.
With many of us leading busy lifestyles, it is becoming increasingly important for consumers to find effective food packaging to use on the go. Continue reading…